The Concierge Business Broker Difference

Sierra Bay Partners is a concierge business brokerage working exclusively on the sell side. Founded by Regina Fisher, we partner with owners of privately held businesses who are ready to capture the full value of what they've built.
Selling a business is a craft. Our job is not to know your industry inside out — it's to know exactly how buyers think, what they'll scrutinize, and what will make them compete for your deal. We anticipate their questions before they ask them, address their concerns before they become objections, and present your business in the most compelling and defensible way. The result is a process where serious buyers stay engaged, valuations hold up, and deals close .
This is what concierge means to us.

Principal & Founder

Regina Fisher

Regina Fisher is the founder and principal of Sierra Bay Partners. Before launching her brokerage practice, she spent over a decade in the global financial technology industry — closing asset sales and forging strategic partnerships with organizations including Mastercard, J.P. Morgan, and First Data, across five continents. That experience shaped everything about how she approaches a transaction: methodically, deliberately, and always with the right outcome in mind.
She launched her brokerage practice in 2018 and has since closed more than 40 transactions across a wide range of industries. Regina intentionally limits her client load to ensure every engagement receives hands-on, senior-level involvement from start to close — bringing the rigor and market expertise of a large M&A firm to business brokerage.
Regina works exclusively with sellers. She is a skilled negotiator and a member of the International Business Brokers Association. She holds a master's degree in Business Informatics, previously lectured International Business at UNC Wilmington, and speaks four languages. Based in San Francisco Bay Area and focused on local businesses, she draws on a nationwide and international partner network when a transaction calls for it.

Joy Valentine

Real Estate Advisor
Redwood City, CA

Floriane Graemlich

Startup Consultant
San Francisco, CA

Makenna Covington

Business Broker
Carmel, CA

Davide Rigamonti

M&A Advisor, Advice International
Geneva, Switzerland

Paolo Bassanini

M&A Advisor, Advice International
Geneva, Switzerland

Avenne McBride

Legal Counsel
San Francisco, CA

40+ Transactions Closed

Sierra Bay Partners works with clients across all industries, from service businesses to manufacturing to e-commerce, distribution, and more. Below, a selection of engagements. Details are anonymized in accordance with our confidentiality standards. Additional transaction history and referrences available upon request.

Fiberglass Manufacturing

Highlight: Niche product line with long-term repeat customers and strong reputation
Challenge: Customer concentration above 60% required careful transition structuring.
Acquirer: Individual Buyer

Tooling Import & Wholesale

Highlight: Specialized product line with strong established distribution channels.
Challenge: Inventory representing close to 50% of enterprise value required careful deal structuring.
Acquirer: Strategic Buyer

Kitchen Cabinet Sales & Install

Highlight: Excellent referral network with established contractor relationships.
Challenge: Four family members employed in the business had to be replaced after closing.
Acquirer: Strategic Buyer

Pet Boarding & Roofing — Dual Business Sale

Two adjacent businesses, one property boundary dispute, and two very specific buyers needed simultaneously. A roofer ready to relocate. A pet boarding buyer willing to take the whole property. Both found. Both closed.

Bed & Breakfast — Sold During COVID-19

Bringing a hospitality business to market during the height of the pandemic required a buyer who could see past empty rooms and bet on recovery. The valuation was defended and the deal closed at a time when most thought it couldn't be done.

Cloud IT Services

Highlight: Stable government contract base providing predictable recurring revenue.
‍Challenge: Two owners with conflicting exit timelines required careful negotiation and alignment before going to market
‍Acquirer: Strategic Buyer

Trucking & Transportation

Highlight: Long-term DOT license with access to military transportation contracts.
‍Challenge: Significant operational deterioration required a buyer who understood the value of the license and contracts
‍Acquirer: Strategic Buyer

Mobile Welding Services

Multiple buyers, each on their own timeline. By carefully managing pace — slowing some down, accelerating others — competing offers were brought to the table simultaneously, creating real negotiating leverage and the luxury of choosing the right fit. The better offer won. So did the seller.

Specialty Retail Chain — CBD & Kratom

Regulatory uncertainty around a core product, rural locations, and sellers retaining one location required precision on every deal clause. A buyer comfortable with the legal landscape was found, terms were carefully structured, and the deal closed.

Keeping track of the market and general lessons

Curated reading for business owners who want to understand what's happening in M&A — and what it means for them.

We analyzed 40,000 M&A deals over 40 years. Here’s why 70-75% fail

Fortune Magazine
What will shock investors is that 70–75% of acquisitions—presumably done for their benefit—fail, according to our rigorous statistical analysis of no less than 40,000 acquisitions worldwide over the past 40 years. Over that period, most acquisitions miserably failed to achieve their stated objectives of enhancing post-acquisition sales growth, cost savings, or maintaining the buyer’s share price... continue reading

How Small Businesses drive the US Economy and Keep the American Dream Alive

Forbes Magazine
Just as enough tiny droplets of water slowly fill a bucket, the growth of small businesses fills the U.S. economy. Big corporations might get a lot of attention when it comes to creating jobs, but small businesses employ more people and are more resilient when times get tough. [..] Not only are small businesses driving the U.S. economy, but they also keep the American dream alive. continue reading

The Broken Market for Small Business Sales

The Harbus
We’ve all heard the hype: small businesses seem to be everybody’s favourite new path to wealth. The “silver tsunami” promises to bring to market 12 million businesses over the next 10 to 15 years, and, with them, the promise of riches both for retiring business owners and eager business buyers. Despite the prevailing narrative, however, an estimated 70-85% of small businesses will fail to sell. In this piece, we break down some of the reasons continue reading

Let's have a confidential conversation

Whether you're actively considering a sale, have been approached by a buyer, or simply want to understand what your business is worth today — and what you could do to increase that value — this is the right place to start.

There's no obligation. Just an honest conversation with an experienced advisor who works exclusively for sellers.

contact@sierrabaypartners.com+1 (415) 417 4939

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